JON LAURA - CHENIN, SWEDISH GARMENTS, SA ADVERTISING & INNOVATION OVER HONEST RECORDS

JON LAURA – CHENIN, SWEDISH GARMENTS, SA ADVERTISING & INNOVATION OVER HONEST RECORDS

DECAF STEVE

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JON LAURA - CHENIN, SWEDISH GARMENTS, SA ADVERTISING & INNOVATION OVER HONEST RECORDS

DECAF STEVE

HOOD DAD

On this week’s episode of Hood Dad, Decaf Steve is joined in studio by affable tastemaker Jon Laura. The Durban native has risen from self-taught DJing to being one of the most impressionable DJs in his current city, Cape Town. Between spinning the decks and working as a strategic partner, Jon Laura’s ambiance is undoubtedly down to his own tenacity.

On the episode, he speaks on his love for Swedish Design and music that captivates a story. Amongst the conversation Jon Laura also brings up his travels around the world, and his experiences of being a black man in linear spaces such as Europe. The topic also leads to the current debacle of ASAP Rocky’s arrest to which Jon confesses an adamant listener and follower of TMZ.

Jon’s role as a strategist requires him to have a well-rounded understanding of advertising and innovation in SA which lends him great insight on the raw scene of SA culture.